sky scanner tool

Skyscanner tool provides insight into search volumes | High demand Amsterdam – Bali

TRAVEL NEWS – January 20, 2021: Skyscanner has launched a new solution within its travel insights business intelligence tool to identify the untapped demand for new direct flight services. The route Amsterdam–Bali is there such a one. This route was identified by Skyscanner based on extremely high search volume, while no direct flight is available yet.

Also read: How long is the flight to Bali?

Tool intended for airlines and airports

Since last year's pandemic data is virtually irrelevant, the new tool will help airlines and airports use forward-looking search and intent data to forecast demand. This allows them to identify new and more profitable route opportunities.

The Unserved Routes module provides a new data segmentation for the global aviation industry, combining flight schedule data with insights into passenger demand. Every search query entered in Skyscanner is included in this tool.

Also read: Skyscanner | How to save (a lot of) money on flights

steve halama 6LScqcx9O o unsplash | skyscanner tool | Wereldreizigers.nl
Skyscanner tool provides insight into search volumes | High demand Amsterdam - Bali 4

Traditional data sources focus on historical or completed bookings for route planning and revenue management. Skyscanner's new solution enables airlines and airports to forecast ahead and understand forward-looking demand. This makes it a lot easier for airports to plan up to 12 months in the future and to open new services and lines faster, based on supply and demand via Skyscanner's consumer search engine.

Analysis of each route includes search and redirect volumes, average fare prices and conversion rates, with the ability to filter by travel month.

Also read: Find and book cheap airline tickets | 10x expert tips

Amsterdam – Bali has a very high search volume

Selected unserved routes for the EMEA market include Dublin to Las Vegas, Kiev Zhuliany to Istanbul as well as Amsterdam to Bali. To date, no direct flights are available for this, you cannot fly directly to Bali until now. But through better insight into consumer search data, airlines can now respond more quickly. New direct lines are expected to be opened in the short term (2021), based on Skyscanner's search volume and data tool.

Also read: Living in Bali | The current situation, empty streets and corona rules

Amsterdam - Bali has an exceptionally high search volume on Skyscanner
Amsterdam – Bali has an exceptionally high search volume on Skyscanner

Michael Docherty, Head of Data Products at Skyscanner, commented: “With signs of recovery on the horizon, we are unlocking even more of Skyscanner's unparalleled demand data to help our partners in the airline industry understand the evolving needs of travelers.”

“Covid-19 has exposed the limitations of historical data for route planning and management, as well as the need to make smarter, faster decisions.

“Our new Unserved Routes module is designed with airlines and airports in mind, enabling them to forecast daily market demand, build business cases to restart certain direct routes or even expand into new ones.”

Avatar picture

Wereldreizigers.nl (World Travelers dot NL)

Wereldreizigers.nl | Everything about long-distance travel, world travel, travel news, travel photography, backpacking, travel tips and more.

Seen a mistake? Ask? Remark? Let us know in the comments!

Would you like to receive great travel tips and benefits every month?

logo-world travelers-grey-1
Translate »
Copy link